You know things never change, do they?
What do carmakers do when their customers feel betrayed? Betray them again. Buyers know there is nothing much they can do, so they going on buying and go on getting done over.
But occasionally they pick the wrong person.
Tractor maker Ferruccio Lamborghini had a problem with the clutch in his Ferrari 250 GT. His factory was near Ferrari's so he popped around to see Enzo and have a yarn about the issue. Enzo basically told him to shoot through so Ferruccio decided to build his own V12 Ferrari but call it a Lamborghini.
The first non-tractor Lambo turned up at the 1963 Turin Auto Show. Next year Ferruccio took 130 sales away from Ferrari. With tractor and supercar sales booming in 1965 Ferruccio created a new car — the Lamborghini Miura. The Miura was the fastest production car in the world. It was good for 280km/h and 0 to 100km/h in 6.7 seconds.
Ferruccio did it again six years later with the LP4500 Countach. This was a car built out of aircraft aluminium over a tubular space frame with a huge V12 sitting behind the driver. Countach is an Italian expression that basically means "Holy shit!" And that's what it did to the motoring world.
Anyway in 1974, the tractor business went south, the unions wanted more of the action and in 1978 Lamborghini went belly up.