"I don't think our ads are sexist. I don't think they objectify women. They are humorous ads designed to show that things can go wrong with a car," writes Ultra Tune executive chairman Sean Buckley.
One of the ads, clearly designed for International Women's Day, has the headline "We're now into rubber" and shows two young lasses dressed in skin-tight rubber clothing with their knees up on a large Goodyear.
Talking community service, it's fewer than 50 sleeps until this year's Shitbox Rally. The SBR, along with the 24 Hours of LeMons, is a highlight of the global motorsport calendar. Your entrant, the Weekend Australian Motoring (WAM) Ford Falcon BA ute, will tackle more than 200 other classic autos costing no more than $1000 and some of the roughest roads in the world for no purpose other than showing the futility of self-driving cars, electric cars and any car with collision avoidance. Oh, and to raise heaps of cash for the Cancer Council.
This year's rally is even more personal for me. A few years ago I lost my middle sister to cancer and two weeks ago my eldest sister was diagnosed with advanced stage of the disease.
With Weekend Australian Motoring's advanced technology you'll be able to follow us as we navigate more than 3500km from Mackay in mid-north Queensland to Hobart in southern Tasmania.