Chiko on a roll as Max puts the F into F1

Forget the VFL grand final, our golds at the Olympics and the much more interesting Paralympics, our wins against strong international competition in the three-legged race (excuse a pun of sorts), the frisbee competition and the Ms Maslin Beach contest at South Australia's Maslin Beach Nudo Lympics. The Sultan was the only male entrant in the Mr or Other Maslin Beach comp but failed to place.

Yes, 20 readers and three readers of the exclusive newsletter, it's back!

The Chiko Roll is back on the Mountain.

The Chiko Roll company will sponsor Betty Klimenko's Erebus Motorsport Camaro with Brodie Kostecki, 26, of Perth and Todd Hazelwood, 29, of Adelaide. (And it's happy birthday from us, Todd.)

In an exclusive interview via the Chiko website, Mr Ms Other Chiko told me the Chiko Roll was developed by Frank McEncroe, a boilermaker from Bendigo, Victoria. In 1950, Frank saw a competitor selling Chinese-style chop suey rolls outside the Richmond Cricket Ground and saw an opportunity.

Frank felt that the competitor rolls were too flimsy to be handled in an informal outdoor setting, so brought to life the idea of a much larger and more robust roll that would provide a quick meal fix, easily held in one hand, with a cool beer in the other.

By 1965, most Australian takeaway restaurants, milk bars and fish and chip shops stocked Chiko Rolls, with the marketing slogan "Grab a Chiko". Sometimes sauce was added before it slid it into its own trademarked Chiko Roll bag.

At the height of their popularity in the 1970s, 40 million Chiko Rolls were being sold Australia-wide each year and more than a million were exported to Japan, which explains why its (Japan's not Chiko's) economic miracle stopped.

Of course, Bathurst, NSW, is the global HQ of the Chiko Roll. As Todd says: "Bathurst isn't just home to the great race, it's also home to the Chiko Roll. To see Chiko return to the Mountain feels like a homecoming for both the brand and the fans. Brodie and I are honoured to carry such a legendary part of Aussie culture into this year's race, and we're ready to give it everything we've got."

Plenty of tear attacks in Singers last weekend. FIA president Mohammed Ben Sulayem now wants to ban rude words from the sport because he doesn't want drivers sounding like rappers.

The FIA ordered Max to complete a day of community service. The naughty words are bleeped when they go to air.

Then there was McLaren-gate. Right now, Mad Max leads the driver's championship with 331 points. Leaping Lando is on 279. In the constructor's championship McLaren are on 516, Red Bull (A team) is on 475 and Feezer on 441. So, Max can still win the championship.

The Red Bull B team brought Daniel Ricciardo in near the end of the race, gave him some soft tyres and said go out and do the fastest lap. Which he did for the 17th time. This meant the race winner Lando Norris didn't get a point closer to Maxie. It also meant Lando missed out on the Grand Slam or Grand Chelem.

By the way Lando Norris won, with Mad Max second and our own Oscar third.

Finally, our car of the week is the Spanish Ferrari, 1954 Pegaso Z-102 Saoutchik Berlinetta being sold by our mate Phil Metcalf at Hyman Ltd in St Louis. Built in the former Hispano-Suiza factory in Barcelona, Pegaso featured advanced engineering including a high-performance twin-cam V8 engine. At one point, the Z-102 held the title of the world's fastest production car. $1m drive away.